Responsive Website & Dedicated Mobile App
Case Study - Food Delivery Service
This project is for demonstration purposes only. It was originally completed as part of the requirements for the Google UX Design Professional Certificate
UX designer leading the app and responsive website design from conception to delivery. My responsibilities included conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
The goal of the project was to design a dedicated mobile app and responsive website that will manage the order and delivery of homemade meals from cooks to families in their local neighborhoods.
1). Many working parents are struggling to feed their families and crowding the food banks.
2). Many stay-at-home seniors have time, energy, and knowledge to cook great food.
3). There is an army of independent drivers equipped to deliver food.
I developed the interview questions, which were then used to conduct user interviews. Most interview participants reported feeling stressed about dinner time because they didn’t have the time or energy to cook. The feedback received through research made it very clear that users would be open and willing to order a homemade meal if they could do so conveniently,
I created the Homemade Food Delivery app sitemap to guide the organizational structure of each screen’s design to ensure a cohesive and consistent experience across devices.
Wireframes (or sketches)
I did a quick ideation exercise to come up with ideas for how to address gaps identified in the competitive audit. My focus was specifically on the food ordering process & cook signup.
User testing details
Based on the insights from the usability studies, I applied design changes like providing clear call to action buttons from the home screen so users can Join the market.
Based on the insights from the usability studies, I applied design changes like providing clear call-to-action buttons from the home screen so users can join the market.
Sign Up Page
I refined the design by creating mockups, prototypes, and applying accessibility considerations
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.